Serial Binge-Watcher

Long before binge watching became such a huge part our lives today, this ad leaned into the humor and relatability of getting completely invested in a so many different shows. We wanted this piece to be light, familiar, and self-aware in a way that audiences could instantly connect with, especially anyone who’s ever said “just one more episode” and meant five. LOL.

We didn't want to simply promote iFlix. We wanted this ad to be a fun watch while also tapping into behavior that people genuinely recognized in themselves and their friends. Spectrum has always believed that the best comedy often comes from truth and when brands are willing to have fun with the material, the result is always a memorable piece of content.