As a pop culture and lifestyle magazine program that ran for many seasons, ETCETERA created a space where audiences could discover new shows, trends, and creatives. We think that the longevity of the show came from its ability to adapt to the many changes in pop culture while still keeping
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Long before binge watching became such a huge part our lives today, this ad leaned into the humor and relatability of getting completely invested in a so many different shows. We wanted this piece to be light, familiar, and self-aware in a way that audiences could instantly connect with, especially
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Following the life of a motorcycle messenger through the rush and exhaustion of the holidays, this ad was a peek into the everyday sacrifices many Filipinos make for their families. At the center of it all was a very relatable hope: to come home and share a meaningful Noche Buena
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